With the rapid increase in the mobile internet users, online
shopping trends takes over traditional way of shopping. Unlike in the olden
days, people shop from the comfort of their home. Many factors assume great significance
in the growth of online shopping round the globe. The impact of social media,
consumer behavior, advent of sophisticated technology, and the comforts of shop
online made it a favorite among many shopaholics.
Keeping in resonance with the global trends in online
shopping, Bahrain, the small island in the Middle East gets its momentum with
the drift from traditional shopping behavior. Bahrainites now prefer shop
online to traditional shopping. The benefit of hassle free shopping experience
with the easiness of fast payments makes it popular among the end users. The trends
show that about more than half of the population is interested in buying from a
virtual store. The most viewed product categories include mobiles, computers,
laptops, consumer electronics and apparels.
The most significant fact is that about three forth of
consumers make their shop online activities via mobile devices like smartphones
and tablets. Shop online sites provide testimonials and consumer reviews unlike
what consumers experience while making a purchase from a physical store. Customer
survey reveal the reasons why an online store is preferred by consumers. Reaching
back to your customers help you retain them for a very long while. For an
ecommerce business, it seems truly affordable to re-engage with current and old
customers.
It seems a better tactics where clicks, ad impressions and
conversions costs high. Hence, looking for new customers seems so dear in
ecommerce scenario and the motto is earning maximum business with the existing
customers. Customized interfaces allows businesses to know about the consumer
preferences and their attitude. No doubt, future holds great opportunities for
online shopping and buy and sell in Bahrain follows the very trend that is seen
around the globe.
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